Central Retail awakens shopping through MasterCard Revive the Thai economy, the first curve gets vaccines
March 17, 2021 at 2:40 p.m.
Central Retail X MasterCard Organize a strong campaign to maintain Q1 purchasing power through a campaign organized every Friday year round Set a sales target for the campaign of over 3,000 million baht
Ms. Piyawan Leelasompop, senior executive vice president of marketing at Central Retail Corporation Public Company Limited, said Central Retail is proactively developing omni-channel platforms. And build an ecosystem to be the New Central Retail Lifestyle & Food Platform level in Southeast Asia. In cooperation with various business partners At the latest together with MasterCard The business partner of the financial platform organizes the campaign “Pay FRIDAY with Mastercard” in order to give back profits to customers. By offering cash coupons every Friday on partner platforms of the Central Group, App 1 and the Dolfin Wallet app during the course of 2021.
Customers using the service When spending with a MasterCard card of 1,000 baht or more per receipt For shopping both in front of the store and on the website Receive a cash voucher worth 100 baht for the 1 app or a cash voucher worth from 130 baht for the Dolfin Wallet application when you scan through the Dolphin Wallet application (Dolfin Wallet) linked to the MasterCard card to pay at Storefront. As a discount for the next purchase in each product group of the Central Retail Group, such as fashion, groceries and hardline, more than 1,000,000 items from more than 1,000 stores
These include the Central Department Store, Robinson, Supersport, Power Buy, CMG, Thai Watsadu, Baan and beyond, Auto One, B2S, Office Mate, the Central Food Hall, the Tops supermarket, Family Mart and Matsumoto Kiyoshi.
“The company expects it can bring at least 40% more traffic to its stores on Friday, equivalent to roughly 3 billion baht in sales from this campaign,” said Ms. Piyawan.
Ms. Eileen Chew, Country Manager for Thailand and Myanmar MasterCard said the COVID-19 outbreak is a catalyst for cashless behavior in Thailand and around the world. The promotional activities that we conducted with Central Retail this time are in line with Mastercard’s business practices. In presenting a convenient shopping method and progress that is tailored to changing consumer behavior while also stimulating domestic spending to help the economy recover from COVID.
