Thaipat Institute Foundation for Rural Restoration in Thailand Under royal patronage, announcing the CSR trend of the year ’64 in 6 major directions and introducing companies to adapt to a new normal path by creating a resilient enterprise to serve the worldwide Situation after COVID. Sustainability in the entire business chain
“Dr. Pipat Yodprudikarn” The President of the Thaipat Institute issued a statement today (February 24, 2021) at the instruction of CSR 2021 that the COVID situation will result in an enormous change in business operations. What has left a trail of damage and many of the remaining effects are permanent including lifestyle behaviors that need to be adjusted in three main areas due to the COVID effect: work from home (work away from the office), roam online and roam online Buy from. App (in-app purchases)
Although the COVID phenomenon poses a threat to business. But on the other hand, creates a channel And new opportunities for companies in many areas, adapting the business model to customer behavior, And consumers who have turned away from the COVID phenomenon. And don’t necessarily be affected
Dr. Pipat Yodprudikarn
For this year Thaipat Institute conduct an assessment of the direction of social responsibility or CSR according to the report entitled “6 directions CSR year 2021: building a resilient company” Information for agencies and business associations to serve as a guide for adjustment so the company can continue its sustainability in a new normal way.
In this year’s CSR directional announcement of the Thaipat Institute also organized a discussion on Post-COVID Strategies: From “Recovery” to “Resilience” Introducing guidelines for companies to introduce sustainability issues as a factor for a new normal business path. Included in corporate strategy. Define new development paths from the effects of COVID Where business must go from now on
“Wanath Phiantham” Director of Thaipat Institute Said the phenomenon of COVID is causing the organizational health problem. Has become a central issue for the sustainable development of the company in the long term. The Global Reporting Initiative (GRI) recommends taking corporate organizations into account in materiality analysis processes. Culture of Health Practice (COHBP) for companies to integrate health issues. Adapt to corporate strategy Work after the COVID situation
“Health Culture Framework for Businesses It encompasses strategy, politics and welfare, work and establishment, and community with business practices including workplace health. And safety Physical environment Responsible marketing practices Health insurance Stability in position Environmental impact, communities, etc.”
“Chantasit Yoddetheew” Director of the Thaipat Institute This was added to help companies adapt to a new normal path. The Thaipat Institute initiated the Business Resilience program by including the corporate health culture framework as an input to physical analysis. Identify the main COH material issues that the organization should adopt. Included in the corporate strategy To support the new normal business drive And to be a resilient enterprise in every situation
It’s pretty interesting.
