Prachachat Business interviewed the new dean of the College of Management. Mahidol University or CMMU “Assoc. Prof. Dr. Wichita Raktham ”on the vision that“ Mahidol ”with the concept of“ The Future of Business ”must be“ more than ”the university. Changes in business that need to look at the big picture to visualize this first Nowadays, changes are happening around the world.
Assoc. Prof. Dr. Wichita Raktham, Dean of the College of Management Mahidol University or CMMU
The first clear picture is the power structure that the countries of the world, for example Asia, have changed and that will strengthen with the United States and Europe. Especially in China, where the economy is growing rapidly. This is reflected in the number of GDP growth, population size and investment in technology.
If the structures of different countries have changed, what to do “Ecosystem” From business changes it also causes the “ecosystem” or the ecosystem of the various things in the system to change as well. For the future, it is forecast that the world population will continue to grow in the next five to six years and that 60% of the total population will live in the capital.
The real world – online is indistinguishable.
There are new populations on the other side of the world. There is also an increasing number of aging societies, and the number of people over 65 will also increase, so it can be seen that the growing world population is coming from two sides and there is a difference. There will also be a different generation. Let’s take a look at the online society where technology came into play. This also leads to a very high development
Such developments have made the real world and the online world “indistinguishable” so that the way people live around the world will change. The way in which learning is incorporated into the subject will also change.
Ask how the changing world is affecting the corporate sector. “Assoc. Prof. Dr. Wichita Raktham” said that because of the above changes in the world, it has been determined that as people grow, all companies “need to adapt”. Competition is also increasing, so who will be the “quick” and “right” respondents? These are the global changes that are affecting business.
New ability – new opportunity
So what’s changing in today’s CMMU image? “Assoc. Prof. Dr. Wichita” argues that the effects create so-called “new skills” even though they already existed before. However, it may need to be “emphasized” or “added” for the needs of the business sector, which involves two problems: 1) critical thinking and 2) systematic problem solving (problem solving).
And what needs to be added is the application of tool and device handling skills known as “digital literacy,” including the science that aids in analyzing various data or “data analysis” of big data to help possibly for other purposes
“I have to admit that the actual changes in thinking and learning skills are the same. When it comes to the basics of perception, attention, memory, language, thinking, but in today’s world we can not just focus on thinking. and learning skills. There has to be something like the ability to “seize opportunities” and adapt thinking to changing contexts or situations. “
“Assoc. Prof. Dr. Wichita” gives a simple example of what elements are present when driving a car when changing gears, how high the street level is, how congested the street is. In order to get to their destination quickly and efficiently, passengers are happy. Because it changes according to these contexts Followed by the concept of self-management (self-management).
“But before you make any adjustments, you need to understand yourself first. If there is a problem, it has to be resolved. Whether the problem is old or new, or something that has never been found before, the CMMU needs to improve the skills of those who come to study at the CMMU. Even the CMMU itself has to adapt in two ways: insight and insight
The first is inside out. Of course, the CMMU has to create an atmosphere. Including the culture of learning and something that has been emphasized and tried to create a learning journey that suits the learning style, ”said Assoc. Prof. Dr. Wichita.
Adapt the lessons to the situation.
College of Management Mahidol University Online teaching and learning was continuously developed even before the COVID-19 epidemic, so that the technology can be used immediately in online teaching. Especially during COVID-19 CMMU uses 100% online learning, whereby normal lessons in the classroom can be used.
“In the beginning it was just a forced fight. However, over time this has only been viewed as a transition to the learning journey deployment mode using video recording methods. The CMMU used blended online learning rather than just a substitute for technology. But everything needs to be changed Teacher Body The inclusion of the basic structure of teaching and learning must also change.
CMMU therefore sees this as a good opportunity. Online learning offers additional channels for students. And can also be customized to suit each person’s style “
In 2021, the College of Management has a total of 17 courses divided into Masters degrees. Both Thai and international languages including 15 courses and 2 international doctoral programs to improve their potential, such as the university management course. Business leadership, management and strategy
Marketing (marketing), finance (finance), etc. industries that learn from both direct experience. From real executives in leading organizations In addition to professional management such as BM & HO, you will speak to a speaker, national executives such as SCG SHOOPEE, IKEA DHL and the Central Group.
“Assoc. Prof. Dr. Wichita” continuedTeachers – Teachers at CMMU must first have the current qualifications. And being able to change in the future regardless of the style of teaching, however, education will change whether it is online or offline in the future
For CMMU, the ultimate goal is students are expected to use their knowledge in the future and the CMMU stands ready to assist all faculty members in their respective fields. For example academic service, working atmosphere within research, etc. to contribute to the complete upgrade of the KMG.
“Mahidol” urges a doctor into an executive
“Asst. Prof. Dr. Thanapon Virasa” Thai Language Program Chairman, Masters Degree, College of Management Mahidol University said it is preparing to launch a Masters degree in Health Business Management. The first model by 2021, because if you look at it from the current situation, it will find that the health business growth rate is more than 100,000 million baht per year and is probably still growing continuously.
Asst. Prof. Dr. Thanapon Virasa, Thai Language Program Chairman, Masters Degree, College of Management Mahidol University
In addition, Thailand is in an age of aging society that is also growing. This course gives learners new visions, creates understanding and systematically sees opportunities in the healthcare business through good strategy and planning, manages staff costs, corporate finance and technology, and develops more markets.
The first 30 students’ curriculum and style of teaching focus on combining the competitive world with hands-on learning with international academic standards. Corresponds to students and individuals interested in becoming a young entrepreneur who is ready and interested in the beauty business, making creams, bottled water and dietary supplements, or perhaps creating their own products.
Ready to build on what has been learned in healthcare. It is also in line with the country’s development strategy to be a medical center in Thailand.
“This new course is very important. Because Thailand will from now on enter a society of full age and the government has a clear policy for medical centers. Getting more foreigners, whether in Japan, Europe or the Middle East, to stay in Thailand or seek medical treatment, especially after the COVID-19 situation. Started to unravel It is an exciting market opportunity for healthcare facilities, cosmetics, pharmaceuticals, and geriatric care homes. And medical equipment, etc.
Asst. Prof. Dr. Thanapol added that the university’s original curriculum would focus on producing doctors to become hospital director. Or take care of the organization But these doctors with no management skills decided to develop this course. This course accepts students who have completed an undergraduate degree and an additional year to study at CMMU.
Medical students at CMMU who wish to participate in this program must also have a positive view of the medical profession, and it is important to address public health issues, not an individual’s responsibility. But it is the responsibility of the whole world to work together.
