Mr Nattapon Nimmanphatcharin Chief Executive Officer The Digital Economy Promotion Agency (depa) predicts the value of the Thai digital content industry will continue to rise to 72,703 million baht in 66, a steady growth from 64 and 65 which is projected to 49,649 and 59,136 million baht or this is supported by the gambling market, which is said to have a much higher growth rate due to the Covid-19 epidemic.
The game industry has a continuous growth rate of 13.78% 15.96% from 2018 to 2019 and growth of 34.89% in 2020 with a total value of 34.316 million baht, which comes from the growth of game providers on mobile platforms from iOS and Android resulted in a total value of 21,049 million baht, which is 61.34% of the value of the game industry in 2020
“According to the results of the survey of the aforementioned status and the forecasts, what to depa. Must accelerate policy and action review to assist Thailand in developing and expanding the digital content industry. In particular, the game industry should focus on game developers in order to enter the game market and collect shares from other countries that are the world’s leading game developers, ”said Nattaphon.
Mr. Nattapon also added on the role that is driving the digital content industry in Thailand. Creating Sustainable Growth It focuses on 6 main areas as follows:
(1) Developing the knowledge and experience of industrial staff to become more efficient and competent, for example by promoting design potential for game developers. Able to compete with world-class developers and produce high quality games
(2) Create opportunities for access to international funding sources and markets. by providing the opportunity to reach investors in the digital content industry through the business matching model
(3) Create professionalization of the staff in the industry through high quality training courses, such as promoting and developing the potential of Thai game manufacturers and developers in 4 popular game categories consisting of action, adventure, strategy and sport (casual game) to have potential and Meet standards comparable to world class entrepreneurs
(4) Provide training for digital start-ups or small business owners To understand the business because there are many entrepreneurs who have already started the business but still do not understand internal management such as salespeople or marketing staff who are able To find investors or buyers with the same needs
(5) Cooperation with social platforms To support the production of high quality content for the Thai society as well as to expand the digital content economy And it helps to develop skills in the application of digital technologies on social platforms to open the business market for entrepreneurs of all sizes in Thailand to expand and expand.
(6) Promote and raise awareness of digital technologies to create opportunities for young people interested in an influencer career to be able to develop and improve creative communication skills while promoting high quality social media through social platforms
By InfoQuest News Agency (Nov 16, 64)
Tags: Nattapon Nimmanphatcharin, depa, Digital Economy Promotion Agency, Digital Industry
